Over the years, I’ve blogged about everything from twitter to pinterest, in the effort to help fellow writers think about their social media presence. Why? Because every conference and expo I’ve attended has drilled the need for social media into my head. Swirling around my brain, I hear platform, platform, platform.
But platform is about so much more than social media.
According to Rob Eagar’s article “Stop Grading an Author’s Social Media Presence” on Digital Book World, publishers are “misguided” in how they look at an author’s social media presence. He suggests what authors and publishers should focus on is:
- Email list and performance
- Monthly website visitors
- Speaking schedule or webinar participants
- Previous sales history
I’d highly, highly suggest reading the full article. What he says makes a lot of sense.
Does this mean we abandon social media?
By no means! It means social media is simply one tool in our toolbox. Okay, toolbox metaphors aren’t quite my lingo—nor my “brand”—but the point is that publishers, agents, librarians, and readers value the fact that an author uses social media, so we should maintain our online presence, but we should also look to diversify. Give a reading. Engage with people who leave comments. Send out a newsletter. Host a webinar. Maintain your backlist. Participate in a panel.
That’s what I’m doing at least. Or at least trying to do.
You can find the facebook page Paul Maher Jr. and I run for Burning Furiously Beautiful here.
My Twitter handle is @stephanieniko.
I pin about Jack Kerouac and the Beat Generation and lit life and 1950s fashion and nighttime road trips and the Greek beauty and deer on Pinterest.
I write articles for other publications.
I am reading at Word Bookstore in Jersey City.
I am teaching a writing class at the Festival of Women Writers.
I am participating on a panel at BinderCon.
I am co-organizing the faith and writing conference called The Redeemed Writer: The Call and the Practice.
There’s so much more to writing than, well, writing. I enjoy it, though. It’s stretching me as a writer, as an entrepreneur, and as a person.