The people behind the On the Road film are uniting a community of angel-headed hipsters. They’ve organized lots of fun activities leading up to the release of the film in the States. Welcome to Beat Week!
Those of us who are passionate about Jack Kerouac’s literature may cringe at the use of the word “beatnik” and the commercialism of the events–the supper club event costs $95 and is a far cry from the cafeteria food Kerouac typically described in his writing; I’m not sure what haircuts have to do with the book or the film adaptation of On the Road and I’m pretty sure Kerouac wouldn’t have been able to afford the prices there–but perhaps these are simply fun events that will inspire a new generation to check out Kerouac’s book for themselves to see what the buzzzzzz is all about. And I must say, the chance to see Jose Rivera and Walter Salles in person is too good to pass up!
What do you think: Is this crass commercialism or an inspired way to engage the Millennial Generation? Is Jack Kerouac finally getting his due or are we headed into Maynard G. Krebs territory?