via Warby Parker
Happy Halloween! Though I tortured my sleepover guests with classic horror films when i was a preteen, I’ve never been real big into the scary stuff of Halloween. I do, however, think it’s a super fun opportunity to play dress and reinvent one’s identity for a day.
Then again, I’m a bit of a chameleon when it comes to my style and personality even on an average day. You know how in The Breakfast Club there was the jock, the princess, the brain, the basket case, and the criminal? Or how when you ride the L train you can always tell who’s going to get off at Union Square versus who’s going to Bedford Avenue? I’ve never really identified with one social group or another. One day I might dress preppy in pearls and a button-down shirt with a sweater over it and the next day I might wear lots of dark eye shadow and all black. Likewise, some days I wear glasses and some days I wear contacts. It would be fun to own multiple pairs of glasses to switch out depending on my mood.
Glasses are such a defining accessory/medical need. Certain glasses styles have become synonymous with certain celebrities. Think John Lennon’s little circles. Buddy Holly’s thick frames.
Warby Parker says, “There are plenty of characters to be channeled with the right pair of glasses.” They’re featuring costume ideas like Tootsie, and Dr. Strangelove, Alvie Singer (Annie Hall) on their blog, complete with the prescription glasses they sell. Oh sure it’s a gimmick to get you to buy their merch, but — and I’m not at all affiliated with them and not getting anything for saying this — it’s a rather clever idea. Because sometimes it’s fun to channel someone else for a day!
Also, I really like Warby Parker’s business model: for every pair you buy, they donate to someone in need.
Oh, and get this: their name is a Jack Kerouac reference! Here’s the story:
We’ve always been inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name.
So what I want to know then is why they don’t have a blog post for dressing like Allen Ginsberg?! You can’t help but think of his glasses when you visualize him. Plus, with all the Hollywood attention on the Beats lately — characters based on Ginsberg or Kerouac’s alias for him appear in On the Road and Kill Your Darlings — you’d think he’d be a fun person to dress up as for Halloween.
Or maybe I’m the only nerd who thinks dressing like authors and literary characters is a perfectly normal Halloween costume?