In a recent blog post, Michael Hyatt, chairman of Thomas Nelson Publishers, listed the “5 Steps to Building a Platform When You Hate Selling Yourself.” If you go to the blog post you can read the five steps, but I want to point out one line I especially liked. In one of the steps Hyatt says that writers should share relevant news about their writing. For example, we should share if we’re doing a reading or were recently published. He says:
This isn’t selling; it is informing.
So true. Self-promotion always feels like bragging, but the way I think of it is that I’d want to know if my favorite writer were doing something cool and wouldn’t think they were showing off if they informed me of their upcoming book or recent clip.
So, what would you like to inform me of?