Walt Whitman himself!
If you visit the Walt Whitman Birthplace State Historic Site and Interpretive Center, you’ll notice that there are a LOT of photographs of the Good Gray Poet. I don’t mean three or four distinguished portraits artfully framed and hung. I mean an entire wall is covered with various portraits of the great American poet.
The tour guides at the museum will tell you that Whitman understood the power of portraiture as a branding tool and harnessed it for all it was worth when it came to marketing his literary output. In fact, he believed his self image was even greater than his name. When he published his poetry collection Leaves of Grass in 1855 he included Samuel Hollyer’s engraving of him in work clothes and a hat [pictured above] — and didn’t even bother including his own name on his book!
With all those selfies, you might say Walt Whitman was the original Kim Kardashian!