Shamed for Self-Publishing? Just Tell Them Walt Whitman Did It

The Good Gray Poet in all his glory

Even though many successful — and I mean New York Times best-selling authors — authors have turned to self-publishing, self-publishing today still carries a certain stigma to it. Many readers think that if an author self-publishes, it means he or she failed at landing an agent or a publisher. That may be true for some authors.

However, there’s another truth.

There are some authors who self-publish and then get picked up by major publishers. There are other authors who never bother trying to place their work with so-called traditional publishers at all. Further, some authors have found critical and monetary success in traditional book publishing, and then have turned to self-publishing.

I am an editor at a book publishing house, so I’ll say that I have firsthand experience as to the many benefits of signing with a traditional publisher. That said, there are also benefits to self-publishing. I don’t think it’s an either/or situation. I think it’s a matter of knowing your strengths and knowing what works best for you and for your book.

There is no shame in making the decision to self-publish. It gives you complete creative control over your words. This includes selecting the title for your book. Many first-time authors don’t realize that, though they submit their book with a title idea, the editors, marketers, and publishers at traditional publishing houses have the final say and may completely alter your title. Same goes for cover. Most authors have little, if any say, as to their cover design. As a self-publisher, you make all the decisions. You also generally have a higher profit margin, though you personally will incur the cost of hiring an editor, hiring a cover designer, hiring someone to layout your interior pages, printing the book, marketing the book, shipping the book to retailers, and so forth. There’s an incredible amount of dedication and work that goes into self-publishing. It’s not the easier route.

And if someone still shames you for self-publishing, just tell them Walt Whitman did it.

Walt Whitman self-published the seminal poetry collection Leaves of Grass in Brooklyn in 1855. Bridges and schools have been named after him. His birth home is a pilgrimage for poets.

For the 150th anniversary of the self-published book, literary critic Harold Bloom said:

If you are American, then Walt Whitman is your imaginative father and mother, even if, like myself, you have never composed a line of verse. You can nominate a fair number of literary works as candidates for the secular Scripture of the United States. They might include Melville’s Moby-Dick, Twain’s Adventures of Huckleberry Finn, and Emerson’s two series of Essays and The Conduct of Life. None of those, not even Emerson’s, are as central as the first edition of Leaves of Grass.

I don’t mind being in the company of Walt Whitman. Do you?

Tags: marketing, platform, promotion, publishing, Walt Whitman, writing