I have a nifty little free newsletter that you can sign up for over there on the right-hand column of this blog à. All you have to do is type in your email address, and you’ll automatically receive notification whenever I post a new blog entry. Those who are signed up for my free newsletter find out about my blog articles first. The second an article gets posted, subscribers get notification.
A lot of you come to my website through Facebook and Twitter, though. I generally post on Facebook that I have a new entry up about three hours after the entry posts. I should probably sync my Facebook and Twitter accounts through HootSuite so it posts to Twitter at the same, but I haven’t done that yet. I don’t have any particular reason why. I just tend to use my Twitter account a little differently and less frequently. My Facebook account tends to be more personal. On Twitter, I post more publishing and Beat news.
Since a lot of people prefer not to sign up for the newsletters, social media is a great way for me to keep people up to date on what I’m writing about. But it does more than just drive traffic to individual articles I post.
According to AllTwitter, social media is “strongly correlated to Google search engine rankings.” Check out this incredible fact:
Facebook is the highest correlated factor when it comes to search engine rankings – even higher than on-page optimization like domain name keywords and traditional off-page optimization like backlinks.
Before returning to book publishing, I used to do SEO (search engine optimization) for a company. It’s incredible to think that social media may have even more influence on page rank than SEO.
It also says that sharing posts is one of the biggest ranking improvers. So feel free to share my blog entries with your friends on Facebook and Twitter!
That’s my story, but it should be yours too. I’ve spoken to many of you one-on-one about the importance of blogging and social media. If you’re an aspiring writer, you need to build a platform, an audience of readers. Being a good storyteller just isn’t enough these days, unfortunately. Publishers want to know you have a built-in readership. If you have a blog, it’s super easy to post it on Facebook, Twitter, and Google+ whenever it gets updated. And sites like Hootsuite, make it even easier to do it quickly and efficiently. Why aren’t you using social media to build your writing career?
Stephanie Nikolopoulos 
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